If you’re new to online business or even promoting your products and services online, you must have already heard about marketing by means of Twitter and Facebook Ads. However, there’s a possibility that you don’t have any idea that even your own Snapchat account can actually be used for online promotions nowadays. It sure sounds very confusing, right?
To those who didn’t know, Snapchat is a fast-rising social media marketing platform that is actually made for kids. If you have a Snapchat account, you must have already known that anything that you post here will be displayed and then disappear after twenty-four hours. This is somewhat very frustrating, especially if you’re the type who wants to put anything and let it stay that way, as long as you want it. However, due to the fact that Snapchat had lots of users nowadays, there’s definitely no doubt that your one-day-long post will definitely get viral.
So how can we use Snapchat when promoting our businesses online? Listed below are the things that you can do when starting your Snapchat experience.
- Product or Business Teasers – In case that you didn’t know, most companies and business establishments are now making teasers about themselves and their products and posting these on Snapchat. Because of this strategy, people are becoming more curious about the company or the product itself, even after the twenty-four-hour time limit. This is very effective if you’re going to promote products such as gadgets and cosmetics.
- Business or Company Activities – Nowadays, celebrities and internet sensations are now using Snapchat in order for their fans to get updated about their daily activities. This is the reason why artists nowadays get very good promotions even if you don’t see them on your television frequently. Needless to say, you can also use this strategy so that those who are interested in your company’s activities will get updated. This is also a very good strategy if you want your business to get a huge traffic.
- Using Snapchat’s Geofilters Feature – Geofilter is a short term for the geological filter, a Snapchat feature which is concerned with the Snapchat user’s place of existence itself. If your business is somewhat location-limited (you can only offer free deliveries within your city), you can use this feature in order for those Snapchat users who live near within the area will get notified about your company or business activities.