How to Install and Use Facebook Pixel Conversion?

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To those who didn’t know, Facebook Pixel is an updated form of Conversion Tracking Pixel for measuring, optimizing and building audiences for your ad campaign strategies. Since Facebook will now remove the Conversion Tracking Pixel this year, it’s very necessary for internet marketers to know how to use this.

 

If you’re an internet marketer and interested in using Facebook Pixel, you can follow these simple, easy-to-do steps.

Go to Facebook Ads Manager then choose the Tools Tab > Pixels. Give a name to your new pixel, check out and agree to the Facebook Pixel Terms then Create Pixel. You can click the ‘Install Now’ option if you want to proceed or ‘Email Pixel Code’ to your website developer.

Facebook Pixel
Facebook Pixel

 

Go to your personal website (e.g. WordPress, Blogger, etc.), copy the Facebook Pixel code and paste it between the <head> and </head> tags in your website. In WordPress, go to Appearance > Editor and look for the header.php file.

Facebook Pixel
Facebook Pixel

 

You can also create a custom audience for your brand during Facebook Marketing in order to avoid fake audiences. To do this, go to Facebook Ads Manager, choose Tools Tab > Audiences. Under the Create Audience section, choose Custom Audience.

Facebook Pixel
Facebook Pixel

 

From here, you have three options, namely Customer List (for getting customer details), Website Traffic (for monitoring website visits) and App Activity (for getting lists in improving your app).

facebook pixel
facebook pixel

 

In the next window, just leave the default values then choose Create Audience.

Facebook Pixel
Facebook Pixel

 

Keep in mind, however that since this is still new, better expect that Facebook will make some nice changes in this tool as the time passes.

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